Fundwave Digital was founded by Heru Kondwani, a marketing expert who's worked every angle of the Atlanta entertainment industry—from the ground floor to the executive suite.
10+
Years Experience
I didn't start in marketing—I started in the trenches of Atlanta's entertainment scene. I've bartended, promoted events, worked in studios, and managed clubs and lounges. I've seen what makes a venue thrive and what makes it struggle.
That hands-on experience gave me something most marketers don't have: I understand your business from the inside out. I know the challenges you face getting people through the door, the pressure of competing with bigger venues, and the struggle of standing out in a crowded market.
After years in the industry, I joined Logical Position—a Google subsidiary—where I learned cutting-edge digital marketing from some of the best in the business. I became highly successful there, managing campaigns for diverse clients and mastering the art of online advertising.
But I saw a gap: creative businesses like yours weren't getting the specialized attention they deserved. So I started Fundwave Digital to bridge that gap—bringing enterprise-level marketing expertise to the artists, clubs, lounges, and studios that need it most.
Real experience in the trenches, combined with world-class training
Bartended at Atlanta's hottest clubs and lounges, learning customer behavior and what drives venue success
Promoted shows, worked in recording studios, and understood firsthand what it takes to fill a venue and build buzz
Worked my way up to management roles at clubs and lounges, overseeing operations and marketing strategy
Joined Logical Position (Google subsidiary) and became a top performer, mastering digital advertising at the highest level
Combined industry experience with marketing expertise to create an agency that truly understands creative businesses
My time in recording studios taught me how artists think, how sessions run, and what it takes to keep bookings consistent. I understand the pressure of competing with bigger studios and the challenge of attracting serious artists.
Whether you're a recording studio looking for more sessions, a music producer building your brand, or an artist trying to stand out—I know exactly how to market your talent to the right audience.
Studio Marketing
Expert
Artist Growth
Specialist
I've promoted shows, booked talent, and seen what separates artists who pack venues from those who struggle to fill a room. I know what makes people buy tickets, share content, and become loyal fans.
If you're an artist trying to sell out shows, grow your social following, or build a recognizable brand—I can help you cut through the noise and connect with your audience authentically.
My campaigns don't just get views—they build movements. Let's turn your talent into a thriving business.
Experience you can trust, insights you can't get anywhere else
Having worked in clubs, lounges, and studios, I understand the unique challenges of your industry—no need to explain the basics.
I know your audience—what motivates them, when they book, and what makes them choose one venue over another.
My strategies aren't textbook theories—they're battle-tested tactics that I've used to fill venues and build brands.
Google-certified expertise means you get cutting-edge marketing tactics backed by data and proven at scale.
This isn't just business for me—I'm passionate about helping creative businesses thrive because I've been there.
Deep connections in Atlanta's entertainment scene mean I understand the local market dynamics that drive success.
The principles that guide everything we do at Fundwave Digital
We don't do cookie-cutter solutions. Every strategy is tailored to your unique brand, audience, and goals.
Pretty websites and flashy ads mean nothing without real results. We focus on metrics that matter—ROI, conversions, and growth.
You'll always know what we're doing, why we're doing it, and what results you're getting. No smoke and mirrors.
Your success is our success. We're not just a vendor—we're your partner invested in your long-term growth.
We work exclusively with creative and entertainment businesses because that's where our expertise shines brightest.
Specialization =
Better Results
Let's have a conversation about your business goals and how my experience in the Atlanta entertainment scene can help you grow. No sales pressure—just honest advice from someone who's been where you are.