Our Story

Built by Someone Who Knows Your World

Fundwave Digital was founded by Heru Kondwani, a marketing expert who's worked every angle of the Atlanta entertainment industry—from the ground floor to the executive suite.

10+
Years in Entertainment
100+
Clients Served
ATL
Born & Raised
Google
Trained Expert
Friends gathered at a bar, laughing, enjoying drinks, and having a great time.

10+

Years Experience

Meet Heru Kondwani Founder & CEO

I didn't start in marketing—I started in the trenches of Atlanta's entertainment scene. I've bartended, promoted events, worked in studios, and managed clubs and lounges. I've seen what makes a venue thrive and what makes it struggle.

That hands-on experience gave me something most marketers don't have: I understand your business from the inside out. I know the challenges you face getting people through the door, the pressure of competing with bigger venues, and the struggle of standing out in a crowded market.

After years in the industry, I joined Logical Position—a Google subsidiary—where I learned cutting-edge digital marketing from some of the best in the business. I became highly successful there, managing campaigns for diverse clients and mastering the art of online advertising.

But I saw a gap: creative businesses like yours weren't getting the specialized attention they deserved. So I started Fundwave Digital to bridge that gap—bringing enterprise-level marketing expertise to the artists, clubs, lounges, and studios that need it most.

My Journey: From the Floor to the C-Suite

Real experience in the trenches, combined with world-class training

Started From the Bottom

Bartended at Atlanta's hottest clubs and lounges, learning customer behavior and what drives venue success

Promoted & Produced Events

Promoted shows, worked in recording studios, and understood firsthand what it takes to fill a venue and build buzz

Managed Venues

Worked my way up to management roles at clubs and lounges, overseeing operations and marketing strategy

Trained by Google

Joined Logical Position (Google subsidiary) and became a top performer, mastering digital advertising at the highest level

Founded Fundwave Digital

Combined industry experience with marketing expertise to create an agency that truly understands creative businesses

Recording Studios & Artists

I've Worked Behind the Glass In the Studio

My time in recording studios taught me how artists think, how sessions run, and what it takes to keep bookings consistent. I understand the pressure of competing with bigger studios and the challenge of attracting serious artists.

Whether you're a recording studio looking for more sessions, a music producer building your brand, or an artist trying to stand out—I know exactly how to market your talent to the right audience.

Studio booking optimization & lead generation
Artist branding & social media growth
Producer portfolio websites & showcases
Black man wearing headphones operating audio mixing console and computer monitors in professional recording studio, observing musician performing through glass window in background

Studio Marketing

Expert

Creative Rap Artist Performing a Hit Song on Stage with a Striking Female Dancer, Inspiring a Large Audience in a Colorful Neon Concert Setting with Cinematic Lighting and Animated LED Screen

Artist Growth

Specialist

Artists & Performers

From the Stage to the Strategy Room

I've promoted shows, booked talent, and seen what separates artists who pack venues from those who struggle to fill a room. I know what makes people buy tickets, share content, and become loyal fans.

If you're an artist trying to sell out shows, grow your social following, or build a recognizable brand—I can help you cut through the noise and connect with your audience authentically.

My campaigns don't just get views—they build movements. Let's turn your talent into a thriving business.

Event promotion & ticket sales campaigns
Social media growth & fan engagement
Artist websites & streaming optimization

Why This Background Matters

Experience you can trust, insights you can't get anywhere else

I Speak Your Language

Having worked in clubs, lounges, and studios, I understand the unique challenges of your industry—no need to explain the basics.

Audience Insights

I know your audience—what motivates them, when they book, and what makes them choose one venue over another.

Proven Strategies

My strategies aren't textbook theories—they're battle-tested tactics that I've used to fill venues and build brands.

Enterprise-Level Training

Google-certified expertise means you get cutting-edge marketing tactics backed by data and proven at scale.

Personal Investment

This isn't just business for me—I'm passionate about helping creative businesses thrive because I've been there.

Atlanta Roots

Deep connections in Atlanta's entertainment scene mean I understand the local market dynamics that drive success.

Our Core Values

The principles that guide everything we do at Fundwave Digital

Authenticity First

We don't do cookie-cutter solutions. Every strategy is tailored to your unique brand, audience, and goals.

Results-Driven

Pretty websites and flashy ads mean nothing without real results. We focus on metrics that matter—ROI, conversions, and growth.

Transparency

You'll always know what we're doing, why we're doing it, and what results you're getting. No smoke and mirrors.

Partnership Mentality

Your success is our success. We're not just a vendor—we're your partner invested in your long-term growth.

Who We Serve Best

We work exclusively with creative and entertainment businesses because that's where our expertise shines brightest.

Recording Studios & Music Producers
Clubs & Nightlife Venues
Lounges & Bar Experiences
Artists & Entertainers
Entertainment Venues & Event Spaces
Creative Agencies & Production Companies
Fans recording and cheering during a vibrant live music concert, illuminated by powerful stage lights creating a captivating atmosphere

Specialization =

Better Results

Ready to Work with Someone Who Gets It?

Let's have a conversation about your business goals and how my experience in the Atlanta entertainment scene can help you grow. No sales pressure—just honest advice from someone who's been where you are.

10+ Years Experience
Google Certified
Atlanta Native
Industry Insider